Language Barriers are Sales Barriers

The Black and Latinx populations in the US represent more than $3 trillion in spending power. It’s a number that’s growing year on year. If you’re one of the brands that has invested in understanding the cultural and linguistic needs of these audiences, good news: that slice of the pie is all yours. If not, it’s time to get serious about your cross-cultural communications before you see the impact on your bottom line – if you haven’t already. Here’s where to start.