Keeping Your Business Growing Without the Loss of Your Own Voice

Your Growth. Your Hire.

Expansion and growth are an exciting time for so many companies, but as they expand globally, a whole new set of challenges presents itself. From language barriers to culture context obstacles, expanding a business into new markets or collaborating with an overseas partner to promote, sell and grow your business is not easy.

Extensive research and communication with potential partners who may not even speak your language are among some of the most time-consuming tasks of growth on a global level. Often times to reduce those challenges, companies make a quick hire for someone to project manage the expansion and growth. It seems like a very logical hire, but was it the best hiring decision?

Put yourself sitting in a meeting at your dream European location with your new hire who is bilingual and set to help you take on the growth of your business. They have say at the table across from you and dreamed, planned and advised on what regions or partners would be ideal to engage with for the desired growth of your business. However, once they begin to take on these tasks and meet with potential clients for your business, your voice, your vision, and your passion is completely cut out of their sales pitch and while you are no more the presenter, selling your product or service to potential partners, you’re sitting on the sidelines completely clueless on what is being said about your company in another language.

You would want to know what is being said and how what’s being presented is reacted to —but most importantly, you should be the one making the deal, not your new hire. Now we begin to see why the best hire may actually be an interpreter by your side (and on your side), making your own voice heard.

Your voice. Their language.

An experienced and high-quality interpreter has many years of training and experience to take a professional approach at both verbal and non-verbal communication. Beyond the training to memorize long sentences and communicate accurate translation, they are experts at finding the best cultural references of specific idioms for the language they are interpreting into.

In contrast, even though an employee who is also familiar with the subject matter and also happens to be bilingual might seem like a perfect option, they may not be prepared to handle stressful situations or convey the speaker’s entire message. A professional interpreter is trained to follow any discussion objectively.

Your hire. Your Choice.

So! You’re convinced. Now what? How do you find a skilled professional interpreter—in the right location, for the right languages, and with the right industry experience?

That may sound like a lot of extra time and effort—and for you, it would be. But for a professional, vertically integrated language service company like AAA Translation.